On July 22, 2021, ESL Gaming announced that they will be collaborating with North American broadcaster G4. This will expand and empower the esports community for US and Canadian audiences. Allowing content from ESL Pro Tour to be broadcast for the first time.
G4 is the next-generation network created for every gamer. Authentic to its legendary roots, G4 returns in 2021 with classic shows and brand-new original content driven by a passion to entertain, unite and inspire gaming’s enthusiastic and diverse communities. Based in Los Angeles and available everywhere gamers congregate, G4 is committed to bringing the industry together through content, commerce, and experiences that set a new standard for gaming innovation, inclusion, and accessibility. Reinvented by Spectacor Gaming, owner and operator of a growing portfolio of gaming and esports assets – including Overwatch League’s Philadelphia Fusion and T1 Entertainment & Sports – G4 is also connected to and inspired by the technology and creativity of Comcast NBCUniversal. Please visit us at http://www.g4tv.com and find us on Twitter, YouTube, Reddit, Twitch, Discord, and Instagram.
G4 is not part of NBCUniversal and will create content containing eight ESL Pro Tour competitions. Insight from ESL tournaments will add that bit of extra entertainment that G4 needs.
“We know there is a growing number of esports fans in North America and G4 is the perfect partner for us as we continue on our mission to reach new audiences. “-Fank Uddo, Senior Vice President Media Rights at ESL Gaming
“We have hosted many successful events in North America already, and with this exciting partnership we will finally be able to provide all US and Canadian esports fans with access to ESL events via linear TV broadcasts as well.”- Fank Uddo, Senior Vice President Media Rights at ESL Gaming
G4 now covers a key market for ESL, which results in providing world-class esports content in up to 30 channels worldwide.
Comments from G4:
“G4 is thrilled to partner with ESL and deliver their premier esports events to North American audiences. “- Kevin Sabbe, Chief Content Officer of G4
“Our approach to esports coverage will be focused on entertaining fans, providing in-depth analysis, and most importantly, offering casual gamers a comedic entry point into the world of esports and competitive gaming.” – Kevin Sabbe, Chief Content Officer of G4
About ESL GAMING
ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including ESL One, Intel® Extreme Masters, DreamHack Masters, ESL Pro League, and other preeminent, stadium-size tournaments. ESL Gaming also produces and hosts DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at about.eslgaming.com.
Further updates will be made as to which ESL events will feature in the programs.
For more information about ESL Pro Tour and the upcoming season, please visit the official website. To get all the latest news head to about.eslgaming.com or follow ESL Gaming on LinkedIn, Facebook, Twitter, and Instagram.
Courtesy ESL Gaming & G4 | Published also at TWM News (UK)