Intel x ESL Announce Biggest Brand Partnership

Ashley Rose-Nova

ESL Gaming and Intel® to each invest in a three-year partnership totaling more than USD $100 million. Historic renewal to embark in 2022 and include IEM Katowice 2025.

On April 28, 2021, ESL Gaming the world’s largest esports company. Stated that they will be continuing their partnership with Intel®. This will be the biggest brand partnership in esports. The renewal of this partnership is estimated to be an investment of over $100m in esports. In over three years, as well as IEM Katowice 2025, and marks 20 years of collaboration between ESL and Intel®. Being the longest operating partnership in the esports.

For over two decades both ESL and Intel® have been collaborating to build the world of esports up. ESL’s Global Technical Partner fueling some of the world’s respected esports tournaments and revolutionary stadium events around the world. This extension will allow both brands to continue delivering pro-level tournaments and events.

This $100 million + investment will allow both brands to continue to add improvements for players and the esports community. The relationship continues to develop, now involving DreamHack Open and DreamHack Festivals for the first time.


“After 20 years of building something hand in hand it’s hard to consider Intel as merely a partner. The two-decade journey has forged a bond that has no parallel in the world of esports and we are excited to be extending it with a commitment of this magnitude; the next three years will be the greatest esports fans have seen yet.”- Ralf Reichert, Co-CEO at ESL Gaming

“When we joined forces with ESL two decades ago, we never imagined just how powerful this partnership could be. We’ve shaped the esports landscape together, collaborated on some of the most spectacular events in the world, and brought the very best esports experiences to millions of fans around the globe. As a leader in PC gaming, we at Intel are excited about this next step in our successful history together and to elevate esports to an even higher level.”- Marcus Kennedy, General Manager of Gaming and Esports Segment for Intel

Both brands are committed to bringing top-quality esports to fans. Non-league ESL Pro Tour circuit CS: GO tournaments will now be integrated under the legendary Intel® Extreme Masters brand, this will include ESL One Cologne. Now switching and converting to Intel® Extreme Masters Cologne (IEM Cologne).


ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including ESL One, Intel® Extreme Masters, DreamHack Masters, ESL Pro League, and other preeminent, stadium-size tournaments. ESL Gaming also produces and hosts DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at

For more information please visit and keep up to date with all the news by following ESL on Twitter, Instagram, Facebook and LinkedIn.

*Also published at TWM News*

Courtesy Intel | ESL Gaming

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